Is there honesty in the beauty world?
I would immediately answer with a responding no, the beauty world is not honest at times and that is usually down to one reason money. The majority of beauty brands and many influencers are working for one goal, to make money, The big CEO’s are not waking up in the morning thinking ‘I want to create makeup so that women feel fabulous’, the consumerist in them is saying ‘what can I do to shift units?’.
Lies and deception are everywhere around us in our age of technology and I’m going to talk about how it is rife in the beauty world.
Advertising is the key
Advertising in beauty is big business, it separates the ‘hot’ products from the ‘not’ products. If a product is not marketed right, no matter how good it is, it won’t be in the makeup bags of hundreds of makeup addicts.
The need to advertise products can push the fine line of what is honest and what is deceptive; I talked about the tricks that can be used to blur the lines between reality and ‘perfection’ in Filtered Beyond Reality and I maintain that the biggest culprit of blurring these lines are the big cosmetic brands themselves with their advertising.
Many big brands from Maybelline to L’Oréal have been guilty of using dishonest tactics in order to shift their products; using post production techniques to make the effects of the products unrealistic and fool people into thinking that these products provide ‘miracle solutions’ to problems such as wrinkles, dark circles and other imperfections we all have.
The deceit of advertising is discussed in this article in Time.
Recently the ASA stepped in and told Rimmel (owned by Coty) to remove its advert for their Scandeleyes mascara. I’m the past, brands have been exposed as making false promises to its customers by using false lashes and post production techniques to exaggerate the effects of their mascaras.
The ASA concluded that the promises of ‘Fully loaded lashes’ could not be substantiated as they had used false lash inserts and post-production techniques to mislead the consumer into believing that the mascara could achieve the effect seen on the model Cara Delevinge. You can find the ruling here
Now I am not naive enough to think that adverts should be completely realistic in its representation of their products, after all, they have to sell products, but using post production techniques to manipulate the effect of their products is something we as consumers should not be exposed to if we are really going to have ‘honest’ beauty.
Paying for opinions
I take what influencers and certain bloggers recommendations with a huge pinch of salt; mainly because I know how much the influencers can be influenced by big brands offering them money, free products and even expensive holidays in tropical destinations.
Obviously, I do not make my living from blogging and therefore cannot fully understand the struggle that bloggers and influencers (especially the ones starting out) have to make an income from their work. I know that the hours I have put into my blog could quite easily be a part time job in itself and I only blog twice a week. If you are trying to put food on the table from your work then I am not surprised if you do paid-for articles, you have to live after all.
I do however dislike that whole dishonesty behind some of the bigger influencers who have made enough money to live comfortably, if not in luxury. If a brand sends you loads of free products, of course, you are going to feature them and I personally would be reluctant to completely tear a brand to pieces. Likewise, if you are being taken on lavish holidays (like Tarte do) then you are going to gravitate to showing their products over other brands. Who said opinions cannot be bought, the big cosmetic brands have been very clever with their tactics.
If you want an honest opinion on products I suggest you look for Anti-Hauls instead of regular hauls; visit the wonderful Kimberly Clark on her YouTube channel and get real opinions on some of the most hyped products. Another Youtuber that I find really honest is ‘Miss Budget Beauty’ who is not afraid to say things like they really are. I really love these two because they are above all, what I would call honest with their beauty.
Picture of Estee Lauder
I was a bit horrified when I saw this one; did you know that you can technically ‘Photoshop’ your YouTube videos? The makeup artist Wayne Goss did a video where he exposed the practice of using particular programs to act like Photoshop on your videos. It is all detailed in his video here.
Looking around the internet it is evident to see that people are ‘enhancing’ their pictures with various apps and tricks, presenting a ‘social media’ reality that is different from the actual real world.
In my ‘social media’ reality, I do not have a double chin, I use the best lighting in the house and sometimes help it along with a camera light. In social media reality, I do not have massive bags under my eyes because I have used a concealer like cement to cover them up. In my social media reality, you will very rarely see a full-length picture because I am conscious of my size.
I am sure that these people using tricks and apps to help them along the way are not deliberately being dishonest but are instead full of hang-ups like myself and merely using them because there is a certain demand for ‘perfection’. In a world where failure is frowned upon, nobody wants to expose themselves for having failings, whether it is the physical kind.
Do these ‘white lies’ hurt anyone?
If people are believing the promises of the cosmetic brands, the opinions of influencer’s and feeling they have to use tricks because they are not ‘beautiful enough’ then I believe it is harmful. The beauty industry is big business and the money they are making is coming from the unsuspecting consumers who believe the products to be good. It is their time and money after all that are being wasted on false promises of being the ‘perfect beauty’
Ciao for now makeup fans. Xx