Is the Beauty World Honest?

Is there honesty in the beauty world?

I would immediately answer with a responding no, the beauty world is not honest at times and that is usually down to one reason money. The majority of beauty brands and many influencers are working for one goal, to make money, The big CEO’s are not waking up in the morning thinking ‘I want to create makeup so that women feel fabulous’, the consumerist in them is saying ‘what can I do to shift units?’.

Lies and deception are everywhere around us in our age of technology and I’m going to talk about how it is rife in the beauty world.

Advertising is the key

Advertising in beauty is big business, it separates the ‘hot’ products from the ‘not’ products. If a product is not marketed right, no matter how good it is, it won’t be in the makeup bags of hundreds of makeup addicts.

The need to advertise products can push the fine line of what is honest and what is deceptive; I talked about the tricks that can be used to blur the lines between reality and ‘perfection’ in Filtered Beyond Reality and I maintain that the biggest culprit of blurring these lines are the big cosmetic brands themselves with their advertising.

Many big brands from Maybelline to L’Oréal have been guilty of using dishonest tactics in order to shift their products; using post production techniques to make the effects of the products unrealistic and fool people into thinking that these products provide ‘miracle solutions’ to problems such as wrinkles, dark circles and other imperfections we all have.

The deceit of advertising is discussed in this article in Time.

False Promises

Recently the ASA stepped in and told Rimmel (owned by Coty) to remove its advert for their Scandeleyes mascara. I’m the past, brands have been exposed as making false promises to its customers by using false lashes and post production techniques to exaggerate the effects of their mascaras.

The ASA concluded that the promises of ‘Fully loaded lashes’ could not be substantiated as they had used false lash inserts and post-production techniques to mislead the consumer into believing that the mascara could achieve the effect seen on the model Cara Delevinge. You can find the ruling here

Now I am not naive enough to think that adverts should be completely realistic in its representation of their products, after all, they have to sell products, but using post production techniques to manipulate the effect of their products is something we as consumers should not be exposed to if we are really going to have ‘honest’ beauty.

Paying for opinions 

I take what influencers and certain bloggers recommendations with a huge pinch of salt; mainly because I know how much the influencers can be influenced by big brands offering them money, free products and even expensive holidays in tropical destinations.

Obviously, I do not make my living from blogging and therefore cannot fully understand the struggle that bloggers and influencers (especially the ones starting out) have to make an income from their work. I know that the hours I have put into my blog could quite easily be a part time job in itself and I only blog twice a week. If you are trying to put food on the table from your work then I am not surprised if you do paid-for articles, you have to live after all.

I do however dislike that whole dishonesty behind some of the bigger influencers who have made enough money to live comfortably, if not in luxury. If a brand sends you loads of free products, of course, you are going to feature them and I personally would be reluctant to completely tear a brand to pieces. Likewise, if you are being taken on lavish holidays (like Tarte do) then you are going to gravitate to showing their products over other brands. Who said opinions cannot be bought, the big cosmetic brands have been very clever with their tactics.

If you want an honest opinion on products I suggest you look for Anti-Hauls instead of regular hauls; visit the wonderful Kimberly Clark on her YouTube channel and get real opinions on some of the most hyped products. Another Youtuber that I find really honest is ‘Miss Budget Beauty’ who is not afraid to say things like they really are. I really love these two because they are above all, what I would call honest with their beauty.

Picture of Estee Lauder

Makeup trickery

I was a bit horrified when I saw this one; did you know that you can technically ‘Photoshop’ your YouTube videos? The makeup artist Wayne Goss did a video where he exposed the practice of using particular programs to act like Photoshop on your videos. It is all detailed in his video here.

Looking around the internet it is evident to see that people are ‘enhancing’ their pictures with various apps and tricks, presenting a ‘social media’ reality that is different from the actual real world.

In my ‘social media’ reality, I do not have a double chin, I use the best lighting in the house and sometimes help it along with a camera light. In social media reality, I do not have massive bags under my eyes because I have used a concealer like cement to cover them up. In my social media reality, you will very rarely see a full-length picture because I am conscious of my size.

I am sure that these people using tricks and apps to help them along the way are not deliberately being dishonest but are instead full of hang-ups like myself and merely using them because there is a certain demand for ‘perfection’. In a world where failure is frowned upon, nobody wants to expose themselves for having failings, whether it is the physical kind.

Do these ‘white lies’ hurt anyone?

If people are believing the promises of the cosmetic brands, the opinions of influencer’s and feeling they have to use tricks because they are not ‘beautiful enough’ then I believe it is harmful. The beauty industry is big business and the money they are making is coming from the unsuspecting consumers who believe the products to be good.  It is their time and money after all that are being wasted on false promises of being the ‘perfect beauty’

Ciao for now makeup fans. Xx

24 Comments Add yours

  1. Bravo, it’s nice to hear someone say this. There is so much false advertising out there, and the amount of money people pay for products that don’t do what they say they will is ridiculous.

    Liked by 1 person

    1. lifewithmrst says:

      It annoys the heck out of me, they are just out to make money and the sad thing is that a lot of people believe the claims. We need to spread the word on wise consumerism, thanks for reading x


  2. Erica says:

    As a health and diet coach, this thing really bothers me in the health world. Lots of unhealthy foods are advertised as healthy. Supplements are marketed as a miracle cure-all. And there is so much misinformation that many people take as fact. I always tell my clients. remember that foods are marketed by advertising agencies, not people who care about your health. So it is a similar type thing and it is crazy.


  3. Melanie says:

    Good article about the dark side of consumerism.


  4. Nina says:

    You are so right about all of this. As a travel blogger, I have gotten free accommodation several times when traveling. To say it didn’t influence the review at all would be a lie. However if something was no perfect, I write it. For example, the last hostel I did a comp stay at did not have a kitchen. I plan to write that that is one thing I would have liked. At the end of the day as a travel blogger, doing exchanges for accommodations really does help when you travel often.


  5. I love your honesty! I try to only follow those who seem to be real and show all side of their life!


  6. I dislike the dishonesty but from a slightly different angle. It irritates me when the user lies. When someone says their skin is smooth because they use a miracle cream, when actually, it’s botox.
    Or that their butt looks good because of squats but actually, they had work done.

    I believe we have the right to do what we like with our bodies. But when influencers and celebs lie and say that the look is natural, it just makes people feel worse about their actual natural looks.


  7. rika9 says:

    I understand the motivations of advertising, and also influencers, so I feel like I have reasonable expectations for thier biases. What gets me though, is sites that allow you to review the products- but won’t accept negative reviews to post. NYX is a brand I love, and I think they are generally good.. but the one negative review I’ve written in thier site they would not approve, and they gave no reason why. It really sours me on a brand because just the existence of a review section creates the perception that you are going to get honest crowd sourced opinions. (I posted the screenshot of my rejected negative review to Instagram anyway!)


  8. Stephanie | You Are My Son Shine says:

    I can agree to this! I got my degree in digital media, so a lot of photoshop classes. But I don’t ever do filters or enhance my photos like this. I may edit the coloring a little, increase brightness, etc. but don’t try to touch up a person.


  9. Stephanie says:

    Great article. Your mascara example hit home. It doesn’t matter which one I buy, my lashes are not going to look like the people in the ads. It took me a while to realize that they were using fake lashes or finding people who already had natural long lashes.


  10. Beauty Blogger says:

    Indeed… You are right! The Beauty Industry is large enough and sometimes it hurts…


  11. I feel like I have mostly just come to expect false advertising when it comes to beauty products. They’ll all exaggerated and I take it with a grain of salt like you said. However, I will say that I still probably believe CERTAIN bloggers or YouTubers over others in their opinions. I think in their case, it’s important to build a brand that is trustworthy and then when people watch or read for advice they feel like they’re getting the truth. So I watch and cautiously. I think it’s important to take everything with a grain of salt these days and not to trust anyone blindly. Great article 🙂


  12. Completely agree with this and don’t make any allowances for false advertising. Yes, some people get different ‘wear’ out of a product; I can get most nail polishes to last at least 4 days on my nails but my friend can get the toughest wearing polish and it will chip after 1 day! There is no excuse to lying about your product and especially not to the extent of using props, implants or photoshop to enhance things.

    I (attempt!) to sell nail polish online and do write up reviews on my blog from time to time. The brand I sell does NOT make the best top coat in my opinion yet I still try to sell it. But if you read my comparison of top coats I am quite open in stating that it is not the best and I actually prefer another independant one. This is how it should always be. Ok it might be different for me as I’m independant but I also do only stock the one brand so it’s not really any different to Rimmel only wanting to sell their own products.


  13. mscurry08 says:

    sad but true!


  14. Sage says:

    Wow I had no idea honestly! I am not terribly surprised though since very few larger industries are fully honest with the consumer.


  15. Courtney Curry says:

    Sad, but this is so true! Its sad this its hard to find truth and honesty in the beauty industry.


  16. Agnes says:

    A great read! Yes, the beauty world is not honest, I can’t agree more.


  17. This is such a great post. Regarding the white lies… I thought immediately about mascara commercials. I noticed that only recently have they been disclosing on the bottom of the commercial that the women are wearing fake lashes. It’s so silly to me. I imagine younger girls buying the product and wondering why their lashes don’t look like the commercial. Ugh there are so many things wrong with the beauty industry and advertising.


  18. Anouck says:

    I think, as an influencer, it’s very important to only collaborate with brands and promote products which you truly love yourself and always be honest about the reviews. Great post!


    1. lifewithmrst says:

      Thank you, I completely agree with what you are saying. I would never promote something I don’t believe in


  19. Katrina says:

    This is spot on! Dishonesty is the root of almost all, if not all, evils. I agree with This Is A Sham’s comment about the person claiming one thing worked when really it was something else (cream vs botox example). It’s disheartening and discouraging for so many and truly needs to change.


  20. Nita says:

    We all know this, but somehow we still believe in it or let it affect us as we strive for ‘perfection’ that doesn’t exist. Thank you for writing an honest article.


    1. lifewithmrst says:

      Thank you for stopping by, it’s a shame that the perfection trap exists


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